Rewards and Referrals
Last week, in our Wednesday e-mail to our customers and anybody who subscribed to our newsletter, we shared a little bit of what is the possible future for Full Fridge. A bit of where we are, where we want to go, and how we plan to get there. Since then we've received an incredible amount of emails from customers who want to help in any way they can: free hours from their businesses, free labor, even sharing recipes they felt would really fit our rotations! What stood out for us the most was how many of you shared that you want us to be able to stay in your life. We promise you, we are working restlessly to make sure that is the case. We believe in showing Texas (and one day the entire country), that taking care of people at a fair price is a good business.
We are continuing our efforts to finish raising the capital needed, as well as reducing our expenses to the minimum (without compromising on quality, of course). So, what we've done is completely stop our budget for marketing! Since 2/3 of everyone who tries us comes back to repeat, if each current customer got 5 friends to "full their fridge", it would give us more time to complete our fundraising.
We know that this is a big ask and we believe it is only fair to give when receiving. With this in mind, we are very happy to announce that we are enabling the first version of our rewards and referral program! We'll definitely improve it with time, but now, you have the option create an account in seconds (before or during checkout), and if you do:
- You will earn points for every dollar spent that you can redeem for discount codes.
- You also will be able to refer as many friends as you want with a discount code and receive one if they use it.
- And as a gratitude for being amazing customers, just creating the account will award you points!
The Full Fridge Team